Member’s Homepage
Project Summary
This project was a collaborative effort to update the Member’s Homepage to highlight key features and services of the LawDepot platform through improved navigation and strategic callouts.
User testing showed the new design (option N) was preferred by 67% of users, rated significantly higher in trust (83%), and led to faster task completion—users upgraded and initiated eSign sessions twice as quickly.
Opportunity
User research revealed an untapped opportunity to reinforce trust and credibility at a key point in the user journey. By introducing a subtle, trust-based tagline into the site header, we could build user confidence and differentiate from competitors with minimal UX disruption.
Goals
How will we measure success?
- Improve navigation to features/documents
- Reduce page drop-off
- Increase user engagement with the homepage
- Increase subscription upgrades
- Increase user’s understanding of LawDepot
Timeline
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Q1 2025
Research
Ideation
Mockups
User Testing
Adjustments
A/B Testing
Live
Final Design
Results
The introduction of the new Member’s Homepage led to an increase in sales, resulting in a six-figure lift in revenue.
Reflection & Next Steps
This project showed that early results not meeting targets doesn't mean the design is off track. It can signal the need for iteration. By applying user feedback before moving to A/B testing, we improved the design, increased confidence in the direction, and set the stage for stronger performance. This approach helped us avoid prematurely dropping the project, ultimately saving time and resources.
My Other Projects
Logo Tagline
Trust Marker
Quick Actions
Floating Action Menu
2025 Rochelle Kriewaldt
Member’s Homepage
Project Summary
This project was a collaborative effort to update the Member’s Homepage to highlight key features and services of the LawDepot platform through improved navigation and strategic callouts.
User testing showed the new design (option N) was preferred by 67% of users, rated significantly higher in trust (83%), and led to faster task completion—users upgraded and initiated eSign sessions twice as quickly.
Opportunity
User research revealed an untapped opportunity to reinforce trust and credibility at a key point in the user journey. By introducing a subtle, trust-based tagline into the site header, we could build user confidence and differentiate from competitors with minimal UX disruption.
Goals
How will we measure success?
- Improve navigation to features/documents
- Reduce page drop-off
- Increase user engagement with the homepage
- Increase subscription upgrades
- Increase user’s understanding of LawDepot
Timeline
Research
Ideation
Mockups
User Testing
Adjustments
A/B Testing
Live
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Q1 2025
Final Design
Results
The introduction of the new Member’s Homepage led to an increase in sales, resulting in a six-figure lift in revenue.
Reflection & Next Steps
This project showed that early results not meeting targets doesn't mean the design is off track. It can signal the need for iteration. By applying user feedback before moving to A/B testing, we improved the design, increased confidence in the direction, and set the stage for stronger performance. This approach helped us avoid prematurely dropping the project, ultimately saving time and resources.
My Other Projects
Logo Tagline
Trust Marker
Quick Actions
Floating Action Menu
2025 Rochelle Kriewaldt
Member’s Homepage
Project Summary
This project was a collaborative effort to update the Member’s Homepage to highlight key features and services of the LawDepot platform through improved navigation and strategic callouts.
User testing showed the new design (option N) was preferred by 67% of users, rated significantly higher in trust (83%), and led to faster task completion—users upgraded and initiated eSign sessions twice as quickly.
Opportunity
User research revealed an untapped opportunity to reinforce trust and credibility at a key point in the user journey. By introducing a subtle, trust-based tagline into the site header, we could build user confidence and differentiate from competitors with minimal UX disruption.
Goals
How will we measure success?
- Improve navigation to features/documents
- Reduce page drop-off
- Increase user engagement with the homepage
- Increase subscription upgrades
- Increase user’s understanding of LawDepot
Timeline
Research
Ideation
Mockups
User Testing
Adjustments
A/B Testing
Live
Q1 2024
Q2 2024
Q3 2024
Q4 2024
Q1 2025
Final Design
Results
The introduction of the new Member’s Homepage led to an increase in sales, resulting in a six-figure lift in revenue.
Reflection & Next Steps
This project showed that early results not meeting targets doesn't mean the design is off track. It can signal the need for iteration. By applying user feedback before moving to A/B testing, we improved the design, increased confidence in the direction, and set the stage for stronger performance. This approach helped us avoid prematurely dropping the project, ultimately saving time and resources.
My Other Projects
2025 Rochelle Kriewaldt