About
What I do
Legal Tech / Corporate Design
With experience designing for high-impact product areas, I approach UX with a balance of logic and empathy.
I believe the best design happens when strategy, usability, and brand come together; and when teams work with clarity, trust, and shared goals.
Freelance / SMBs
In addition to my full-time work, I’ve been freelancing for the past few years—helping small and medium-sized businesses elevate their online presence through thoughtful, user-focused design. I’ve partnered with clients across a range of industries, tailoring each project to their specific goals and audiences.
My university internship
I completed my university studies at MacEwan University with distinction. During my time there, I interned at Dominarlo—a faculty-led startup—where I contributed to early-stage product design and branding.
In my spare time
Outside of work, I run Sunrise Studio, where I design stickers and stationery. I also study Spanish, train with an endurance running group, and challenge myself in the gym.
Travel fuels my curiosity; I rarely pass up the chance to explore somewhere new. Of all the places I’ve been, Spain has captured my heart the most.
2025 Rochelle Kriewaldt
About
Thanks for stopping by!
I am a UX Designer based in Edmonton, AB. I earned my Bachelor of Design with Distinction from MacEwan University.
Currently, I work in a legal tech company, and am a freelance web designer & consultant. I work with small businesses to elevate their online presence.
I chose a career in UX because I want everyone to be able to enjoy the benefits of technology, comfortably. Accessibility, ease of use, and a pleasant experience are my priorities when it comes to designing digitally.
What I do
Legal Tech / Corporate Design
With experience designing for high-impact product areas, I approach UX with a balance of logic and empathy.
I believe the best design happens when strategy, usability, and brand come together; and when teams work with clarity, trust, and shared goals.
Freelance / SMBs
In addition to my full-time work, I’ve been freelancing for the past few years—helping small and medium-sized businesses elevate their online presence through thoughtful, user-focused design. I’ve partnered with clients across a range of industries, tailoring each project to their specific goals and audiences.
My university internship
I completed my university studies at MacEwan University with distinction. During my time there, I interned at Dominarlo—a faculty-led startup—where I contributed to early-stage product design and branding.
In my spare time
Outside of work, I run Sunrise Studio, where I design stickers and stationery. I also study Spanish, train with an endurance running group, and challenge myself in the gym.
Travel fuels my curiosity; I rarely pass up the chance to explore somewhere new. Of all the places I’ve been, Spain has captured my heart the most.
2025 Rochelle Kriewaldt
About
Thanks for stopping by!
I am a UX Designer based in Edmonton, AB. I earned my Bachelor of Design with Distinction from MacEwan University.
Currently, I work in a legal tech company, and am a freelance web designer & consultant. I work with small businesses to elevate their online presence.
I chose a career in UX because I want everyone to be able to enjoy the benefits of technology, comfortably. Accessibility, ease of use, and a pleasant experience are my priorities when it comes to designing digitally.
What I do
Legal Tech / Corporate Design
With experience designing for high-impact product areas, I approach UX with a balance of logic and empathy.
I believe the best design happens when strategy, usability, and brand come together; and when teams work with clarity, trust, and shared goals.
Freelance / SMBs
In addition to my full-time work, I’ve been freelancing for the past few years—helping small and medium-sized businesses elevate their online presence through thoughtful, user-focused design. I’ve partnered with clients across a range of industries, tailoring each project to their specific goals and audiences.
In my spare time
Outside of work, I run Sunrise Studio, where I design stickers and stationery. I also study Spanish, train with an endurance running group, and challenge myself in the gym.
Travel fuels my curiosity; I rarely pass up the chance to explore somewhere new. Of all the places I’ve been, Spain has captured my heart the most.
2025 Rochelle Kriewaldt