Logo Trust Tagline Addition
Project Summary
User research revealed that trust and perceived experience are key decision factors when users choose a legal service provider. While competitors prominently communicate their years in business to build credibility, LawDepot lacked a clear trust signal in its primary user touch-points.
In response, I collaborated with product and brand teams to design and test a subtle yet strategic update: adding a trust-based tagline to the LawDepot logo in the site header. The test was A/B tested at scale across 200+ products in the U.S. market.
Opportunity
User research revealed an untapped opportunity to reinforce trust and credibility at a key point in the user journey. By introducing a subtle, trust-based tagline into the site header, we could build user confidence and differentiate from competitors with minimal UX disruption.
Goals
How will we measure success?
- Raise revenue
- Decrease page drop-off
Timeline
Q2 2024
Q3 2024
Q4 2024
Research
Ideation
Wireframes
Mockups
User Testing
A/B Testing
Live
Final Design
Results
The introduction of the Logo Trust Tagline led to an increase in sales, resulting in a high six-figure lift in revenue.
Reflection & Next Steps
This project proved that even small, brand-focused UX decisions can have measurable business impact. Due to its success in the U.S. market, we are expanding the tagline to:
- Other English-speaking countries including Canada, UK, Australia.
- Non-English speaking markets, including Germany, Spain, Mexico, and France.
- Footer placements across our product pages to reinforce trust site-wide.
This experiment reaffirmed the value of trust signals and how UX decisions (no matter how small) can be powerful when aligned with business goals.
My Other Projects
2025 Rochelle Kriewaldt
Logo Trust Tagline Addition
Project Summary
User research revealed that trust and perceived experience are key decision factors when users choose a legal service provider. While competitors prominently communicate their years in business to build credibility, LawDepot lacked a clear trust signal in its primary user touch-points.
In response, I collaborated with product and brand teams to design and test a subtle yet strategic update: adding a trust-based tagline to the LawDepot logo in the site header. The test was A/B tested at scale across 200+ products in the U.S. market.
Opportunity
User research revealed an untapped opportunity to reinforce trust and credibility at a key point in the user journey. By introducing a subtle, trust-based tagline into the site header, we could build user confidence and differentiate from competitors with minimal UX disruption.
Goals
How will we measure success?
- Raise revenue
- Decrease page drop-off
Timeline
Research
Ideation
Mockups
User Testing
A/B Testing
Live
Q2 2024
Q3 2024
Q4 2024
Final Design
Results
The introduction of the Logo Trust Tagline led to an increase in sales, resulting in a high six-figure lift in revenue.
Reflection & Next Steps
This project proved that even small, brand-focused UX decisions can have measurable business impact. Due to its success in the U.S. market, we are expanding the tagline to:
- Other English-speaking countries including Canada, UK, Australia.
- Non-English speaking markets, including Germany, Spain, Mexico, and France.
- Footer placements across our product pages to reinforce trust site-wide.
This experiment reaffirmed the value of trust signals and how UX decisions (no matter how small) can be powerful when aligned with business goals.
My Other Projects
2025 Rochelle Kriewaldt
Logo Trust Tagline Addition
Project Summary
User research revealed that trust and perceived experience are key decision factors when users choose a legal service provider. While competitors prominently communicate their years in business to build credibility, LawDepot lacked a clear trust signal in its primary user touch-points.
In response, I collaborated with product and brand teams to design and test a subtle yet strategic update: adding a trust-based tagline to the LawDepot logo in the site header. The test was A/B tested at scale across 200+ products in the U.S. market.
Opportunity
User research revealed an untapped opportunity to reinforce trust and credibility at a key point in the user journey. By introducing a subtle, trust-based tagline into the site header, we could build user confidence and differentiate from competitors with minimal UX disruption.
Goals
How will we measure success?
- Raise revenue
- Decrease page drop-off
Timeline
Research
Ideation
Mockups
User Testing
A/B Testing
Live
Q2 2024
Q3 2024
Q4 2024
Final Design
Results
The introduction of the Logo Trust Tagline led to an increase in sales, resulting in a high six-figure lift in revenue.
Reflection & Next Steps
This project proved that even small, brand-focused UX decisions can have measurable business impact. Due to its success in the U.S. market, we are expanding the tagline to:
- Other English-speaking countries including Canada, UK, Australia.
- Non-English speaking markets, including Germany, Spain, Mexico, and France.
- Footer placements across our product pages to reinforce trust site-wide.
This experiment reaffirmed the value of trust signals and how UX decisions (no matter how small) can be powerful when aligned with business goals.
My Other Projects
2025 Rochelle Kriewaldt